
002 – Should you call your company or product ‘Vegan’?
If you have a vegan business, should you actually CALL it a vegan business – or if you are selling a product that is vegan, will labelling it ‘vegan’ put people off from buying it?
If you have a vegan business, should you actually CALL it a vegan business – or if you are selling a product that is vegan, will labelling it ‘vegan’ put people off from buying it?
Recorded live as part of VegfestUK online, in this video David gets right back to basics of how to find customers. It doesn’t matter if you sell a physical product, or if you offer a vegan service, or even if you are a charity looking for donations – we all rely on people giving us their money and to have a successful vegan business and we all need to get better at finding them!
In this first episode, I’m going to start by answering a really fundamental question for anyone who has a vegan business (or is thinking about starting one) and that is – WHY?
The pandemic has brought about many changes to our lives, but it has also made more people examine their relationship with animal products. As supermarkets close their meat counters and companies who embrace plant-based products generate huge profits, we look at some of the numbers behind this shift and what that means for vegan businesses.
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One Planet Pizza’s mission isn’t just to make and sell really great pizza – their mission is to help make the world a better place, one crust at a time. Lisa speaks with Mike Hill, co-owner of One Planet Pizza, about how they developed the pizzas, the concept and how they are engaging with the vegan community to conduct their business in a fun, healthy and eco-friendly way.
Hench Herbivore built their success showing the world that vegans can build muscle, be fit and healthy (and get plenty of protein!!) on a plant-based diet. In this video, Lisa speaks with Paul and Gemma about the business side of being an influencer, how you can make a living if you are interested in being one yourself and also how to approach influencers if you are looking to work with them to promote your brand.
It can be difficult for vegan children to find vegan characters that they can relate to. Lisa spoke with Tina Newman, creator of Vivi the Supervegan, about how she gave vegan children the superhero they were waiting for.
As vegan businesses we’re in a unique position to not only supply other vegans with what they need, but also to educate and encourage non-vegans to start their vegan journey and continue it. But Veganuary is also an amazing marketing tool for your business. Lisa has 5 steps to show you how to make the most of it.
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