Vegan Speaking Skills Coach Steven Trister founded The Speaking Revolution after spending 14 years as a professional comedy actor. In this 40 minute workshop, Steven shows David how anyone can improve their speaking and why the biggest changes you can make is those in your head.
Purpose-led businesses and vegan business founders usually find it easy to demonstrate their purpose to a small audience. Vegans love vegan businesses and support them. But commercially, to grow and become a category leader, a vegan business needs to attract many more non-vegans.
Lisa talks to Zoey Henderson about how she turned her love for functional mushrooms into a thriving craft-ale business, and answers the two questions on everyone’s mind when they hear about a beer made from fungus: does it taste like mushrooms, and will it get you high?!
Why do so many of us absolutely HATE selling and how do you get over it? In this episode, David takes a look at how you can reframe ‘selling’ into ‘helping’ – because if your product genuinely solves someone’s problem then it’s your duty to help them become a customer.
For some companies, vegan fairs are one of their main routes of selling their products to the public, others do it to build an audience, but one of the main reasons to do your local fair is to get real one-on-one engagement with customers that you won’t get anywhere else.
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