David Pannell, Author at Vegan Business Tribe

Business Clinic: 12th May 2021

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027 – How to create a marketing funnel

What is a marketing funnel, and how do you create one to get more customers? If you understand the journey your customers take before they buy then you can develop strategies to move people along those steps instead of just leaving it to chance.

How to be a better speaker: with Steven Trister, The Speaking Revolution

Vegan Speaking Skills Coach Steven Trister founded The Speaking Revolution after spending 14 years as a professional comedy actor. In this 40 minute workshop, Steven shows David how anyone can improve their speaking and why the biggest changes you can make is those in your head.

The 5P Strategies that Every Purpose-Led Business Needs to Know About to Be a Category Leader

Purpose-led businesses and vegan business founders usually find it easy to demonstrate their purpose to a small audience. Vegans love vegan businesses and support them. But commercially, to grow and become a category leader, a vegan business needs to attract many more non-vegans.

Business Clinic: 5th May 2021

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Behind the scenes with Fungtn vegan craft beer

Lisa talks to Zoey Henderson about how she turned her love for functional mushrooms into a thriving craft-ale business, and answers the two questions on everyone’s mind when they hear about a beer made from fungus: does it taste like mushrooms, and will it get you high?!

026 – Why you hate selling, and how to get over it

Why do so many of us absolutely HATE selling and how do you get over it? In this episode, David takes a look at how you can reframe ‘selling’ into ‘helping’ – because if your product genuinely solves someone’s problem then it’s your duty to help them become a customer.

Business Clinic: 28th April 2021

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025 – Getting the most out of vegan fairs and markets

For some companies, vegan fairs are one of their main routes of selling their products to the public, others do it to build an audience, but one of the main reasons to do your local fair is to get real one-on-one engagement with customers that you won’t get anywhere else.