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027 – How to create a marketing funnel

What is a marketing funnel, and how do you create one to get more customers? If you understand the journey your customers take before they buy then you can develop strategies to move people along those steps instead of just leaving it to chance.

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Behind the scenes with Fungtn vegan craft beer

Lisa talks to Zoey Henderson about how she turned her love for functional mushrooms into a thriving craft-ale business, and answers the two questions on everyone’s mind when they hear about a beer made from fungus: does it taste like mushrooms, and will it get you high?!

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026 – Why you hate selling, and how to get over it

Why do so many of us absolutely HATE selling and how do you get over it? In this episode, David takes a look at how you can reframe ‘selling’ into ‘helping’ – because if your product genuinely solves someone’s problem then it’s your duty to help them become a customer.

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