For some companies, vegan fairs are one of their main routes of selling their products to the public. Others do it to build an audience. But one of the main reasons to do your local fair is to get real one-on-one engagement with customers that you won’t get anywhere else. It doesn’t matter if you sell a product or a service, let’s look at how you can make the most from taking your business to a vegan fair or market.
Within 6 months of launching, Better Nature had their tempeh products in 50 retailers. Within a year they were in 100. Just two years after launch the company is valued at £5.5m. We talk with Chris Kong to find out how they did it.
When Keith Lesser’s family accountancy firm Lesser & Co gained a new vegan café as a client, Keith would never have guessed that six months later he’d be vegan himself and on his way to acquiring Vegan Accountants as a new department. Lisa talks to Keith about how his veganism encouraged him to align his personal ethics with his professional goals and how he helps vegan businesses.
David brings you his notes and thoughts from Plant Based World’s first European conference and expo.
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