For some companies, vegan fairs are one of their main routes of selling their products to the public. Others do it to build an audience. But one of the main reasons to do your local fair is to get real one-on-one engagement with customers that you won’t get anywhere else. It doesn’t matter if you sell a product or a service, let’s look at how you can make the most from taking your business to a vegan fair or market.
Within 6 months of launching, Better Nature had their tempeh products in 50 retailers. Within a year they were in 100. Just two years after launch the company is valued at £5.5m. We talk with Chris Kong to find out how they did it.
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