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How to get customers to pay more for ethical products

Ethical and sustainable ingredients, suppliers and packaging all cost more – meaning you’re always going to be at a disadvantage if you are trying to compete on price. So how can you convince customers to pay that bit extra for products that are trying to do good?

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How to win a pricing war

Competing on price is one of the oldest tricks in business, which means that if a competitor tries to undercut you there are lots of proven strategies you can follow to avoid getting pulled into a race to the bottom.

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