Vegan Business Academy

With Vegan Business expert David Pannell

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Peasholm Park Vegan B&B offer visitors to Scarborough a completely vegan holiday experience. We caught up with the owners to talk about their experiences and what tips they have for anyone thinking of launching a vegan business.
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A recipe for a 'magic cake' that can be made without milk, eggs or butter went viral far beyond the vegan-sphere. David asks what can we learn from vegan products that don't market themselves as vegan.
It’s important that the persona you present professionally is one that your audience, customers or clients are going to connect with. So how do you manage your personal and your professional vegan persona whilst keeping authentic?
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It is an absolutely heartbreaking time for many businesses, but there is help out there and also some opportunities you may not have thought about. Join us for our special Coronavirus Q&A.
When it comes to terminology for your product there are many choices: vegan, plant-based, free-from, cruelty-free, or even nothing at all. Which one should you choose?
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Mummy Meagz made the headlines when their vegan crème eggs hit the shelves. We caught up with their owner to talk about what tips they have for anyone thinking of launching a vegan business.
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So you've got your message out there but people are making anti-vegan comments on your social media posts. David and Lisa talk about how to deal with these kinds of comments in a professional way.
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A number of years ago, your product being 'vegan' might have been a real point of difference. However as more and more companies launch vegan products, vegan is no longer a unique selling point (USP).
No matter how kind you are, there are always going to be people who are not so kind. Read our guide for how to deal with non-vegans who make negative comments on your business's social media posts.
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As a vegan company you are probably already looking to run an ethical business. But in this interview with Kate Strong, we learn why you need to really show your ethical customers (and your staff) that you care.
Vegan companies will naturally attract vegan employees - but legally you cannot stipulate that people working for you must be vegan. This can lead to conflict in the workplace, but it can also be managed well.
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You might have thought that if you create a vegan product that it will be attractive to all vegans, but the reality is that our buying behaviours change as we continue along our vegan journey.


New video course

How to get customers

Is getting new customers the main problem holding your business back? Join David in this intimate 8-part 4-hour video course as he goes right back to the basics of understanding how people buy, how to set up a sales and marketing funnel and how to take a customer over the line.

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