Vegan Business Academy
With Vegan Business expert David Pannell
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Oatly made the headlines for all the wrong reasons when it was revealed that American private equity fund Blackstone had bought 10% of the company for $200,000,000. We take a look at why the champions of positive change decided to partner with backers who have such a chequered and controversial history - and were they right to do so?
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Risha Walden was already running a successful interior design business, but when she turned vegan, Risha became uncomfortable with just how many animal products she was working with in her projects. That's when Risha started out on a journey of engaging with customers to convince them to swap out the animal products in their home with cruelty-free alternatives.
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David gave two virtual talks over the weekend at VegfestUK's Summerfest Online, one live and one pre-recorded. In this 45 minute masterclass recorded especially for Summerfest, David talks about how to run a successful vegan business.
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The vegan cosmetics market is becoming increasingly saturated and it is difficult to make your company stand out. Lisa spoke with Victoria at Happy Carrot Skincare (HCS) about how she has created skincare products with a difference to build a successful business.
It's not just vegan products or foods that need to be sure they can claim they are vegan. In this second of this two part article, Lisa looks at the vegan hospitality and service sector and how you can make sure your business can fairly claim to be cruelty-free.
As a vegan business owner it’s your responsibility to ensure that all of your ingredients and manufacturing processes are vegan. Your company might not even survive the loss of trust that comes from accidentally selling someone a non-vegan product. In the first of this two-part article, Lisa looks at how you can be 100% positive your product is actually vegan.
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Faced with being unable to trade as a vegan hairstylist because of the Covid-19 lockdown, Vieri Wikes went from having an idea for a new business to getting paying customers within a couple of weeks. David talks to Vieri to find out how she managed to get a business off the ground so quickly by following her mantra ‘good is good enough’.
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Beth is an artist who makes what looks like antique anatomical studies out of all-vegan fabrics which you can buy to add a little macabre humour to your life! However, she also uses her creations to open up conversations about veganism with the public who see her work. Lisa talks to Beth about how she first tested, and then created, such a unique business idea.
To build a successful business, you need a group of followers who absolutely cannot live without your product and believe in your vegan mission. These people will help you spread your message and attract more people who also love what you are doing. They will become your brand ambassadors. They will become your 'tribe'.
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Not only have Rainbow really understood what their customers care about, with plastic-free packaging and palm oil-free sweets, but they have put a lot of effort in to the impression you get when you receive your online order. Watch Lisa's unboxing to learn how they did it.
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In this video, we talk with ethical branding expert Will Saunders about how to brand a vegan business. Will has helped many vegan businesses through his agency Good Will Studios, and explains how you can create a brand that speaks to your customers and the tools you can use to find your own brand voice.
New video course
How to get customers
Is getting new customers the main problem holding your business back? Join David in this intimate 8-part 4-hour video course as he goes right back to the basics of understanding how people buy, how to set up a sales and marketing funnel and how to take a customer over the line.
