Vegan Business Academy

With Vegan Business expert David Pannell

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As vegans, we are looking for a better balance between ourselves and the animals we live alongside. But what does that mean when some of those animals take up residence in your home or business? Lisa speaks with Kevin Newell, founder of Humane Wildlife Solutions, about how he created a business that is a vegan alternative to ‘pest control’.
How do you REALLY find more customers for your vegan business? Let's go right back to basics and find out.
If you have a vegan business, should you actually CALL it a vegan business - or if you are selling a product that is vegan, will labelling it 'vegan' put people off from buying it?
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Recorded live as part of VegfestUK online, in this video David gets right back to basics of how to find customers. It doesn't matter if you sell a physical product, or if you offer a vegan service, or even if you are a charity looking for donations - we all rely on people giving us their money and to have a successful vegan business and we all need to get better at finding them!
In this first episode, I'm going to start by answering a really fundamental question for anyone who has a vegan business (or is thinking about starting one) and that is - WHY?
The pandemic has brought about many changes to our lives, but it has also made more people examine their relationship with animal products. As supermarkets close their meat counters and companies who embrace plant-based products generate huge profits, we look at some of the numbers behind this shift and what that means for vegan businesses.
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One Planet Pizza’s mission isn’t just to make and sell really great pizza – their mission is to help make the world a better place, one crust at a time. Lisa speaks with Mike Hill, co-owner of One Planet Pizza, about how they developed the pizzas, the concept and how they are engaging with the vegan community to conduct their business in a fun, healthy and eco-friendly way.
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Hench Herbivore built their success showing the world that vegans can build muscle, be fit and healthy (and get plenty of protein!!) on a plant-based diet. In this video, Lisa speaks with Paul and Gemma about the business side of being an influencer, how you can make a living if you are interested in being one yourself and also how to approach influencers if you are looking to work with them to promote your brand.
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It can be difficult for vegan children to find vegan characters that they can relate to. Lisa spoke with Tina Newman, creator of Vivi the Supervegan, about how she gave vegan children the superhero they were waiting for.
As vegan businesses we’re in a unique position to not only supply other vegans with what they need, but also to educate and encourage non-vegans to start their vegan journey and continue it. But Veganuary is also an amazing marketing tool for your business. Lisa has 5 steps to show you how to make the most of it.
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We all know that the vegan sector has exploded, but what’s going to be the next big trend? Recorded live at VegfestUK's Summerfest Online, David hosts an expert panel including Louisianna Waring the Insight & Commercial Policy Officer at The Vegan Society and Dan Strettle, the Owner of Alternative Stores and vegan himself for over 5 decades.
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One Planet Pizza was the first vegan company in Europe to go through equity crowdfunding. In this interview, Lisa talks with their founder Mike Hill about how to run a successful funding campaign and his advice for any vegan business looking to raise money.

 

New video course

How to get customers

Is getting new customers the main problem holding your business back? Join David in this intimate 8-part 4-hour video course as he goes right back to the basics of understanding how people buy, how to set up a sales and marketing funnel and how to take a customer over the line.

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