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Tev Finger is a beauty industry veteran who has helped to create, launch and grow beauty brands across the globe.
What is a marketing funnel, and how do you create one to get more customers? If you understand the journey your customers take before they buy then you can develop strategies to move people along those steps instead of just leaving it to chance.
Why do so many of us absolutely HATE selling and how do you get over it? In this episode, David takes a look at how you can reframe 'selling' into 'helping' - because if your product genuinely solves someone's problem then it's your duty to help them become a customer.
Bonnie Brown and Paul Turcotte are co-founders of Passion Placement, an employment platform focused on connecting people with mission-driven organizations.
For some companies, vegan fairs are one of their main routes of selling their products to the public, others do it to build an audience, but one of the main reasons to do your local fair is to get real one-on-one engagement with customers that you won't get anywhere else.
How do you crowdfund a vegan business? How easy is it and what does it take to hit your target? The truth is less than 25% of crowdfunding campaigns are successful. 10% of campaigns don’t receive a single pledge.
Kati Ohens is the co-founder of vegan deli meats company Plantcraft in New Zealand. After a 20-year marketing, advertising, and software executive career, Kati exited her agency to start working in the mission-based space.
You can't just sit there waiting for motivation to happen. Because it just doesn't, that's not how it works. David looks at how you can trick your brain to motivate itself and then use techniques such as accountability groups to keep you going.
To celebrate our first year anniversary, David tells the story of where Vegan Business Tribe came from, how it grew so quickly, and how testing the concept proved that all our assumptions about what we THOUGHT people wanted were utterly and completely wrong!
Stephanie Miklosvary is the founder of Lucky Chick, a vegan cosmetics brand in New York.
Would you launch a business if you had no idea how much it cost to make your product? No, of course not. So why would you launch a business without spending the same time working out how much it was actually going to cost you to get a customer?
How do you build up a mailing list? How do you get people to give up their email address? In this episode, David looks at how to take your mailing list from a couple of hundred subscribers to several thousand.
