Vegan Business Talk episode 148
In this episode I interview Carissa Kranz, a former professional ballet dancer-turned Super Lawyer who is the founding attorney and CEO of BeVeg International, a vegan certification firm managed by the Law Offices of Carissa Kranz, an American law firm with offices in Florida, New York, Washington D.C, Georgia, and California.
Carissa, who has been vegan since birth, is a regular legal expert for major media networks including Fox, CNN, NBC and CBS and is currently an anchor with vegan and animal advocacy media outlet Jane Unchained News Network where she has her own weekly show Laws that Matter: Veganism & Law.
BeVeg focuses on global vegan certification for products and services, and vegan labeling law and is ISO accredited.
The firm is focused on defining a legal vegan standard, that provides the consumer with true truth and transparency in labeling laws.
In this episode Carissa discusses:
• Her journey from ballet to law and how the creativity and skills of the former are valuable to her current profession
• Why she’s making vegan certification and labeling laws her mission
• The difference between BeVeg and other vegan certification programs
• What’s involved in BeVeg certification, including robust auditing, and some of the costs involved
• The benefits of certifying your products with BeVeg
• How even just applying for certification, regardless of how big or small your business is, can help to create positive change in food safety and ethical consumerism
• And more
Katrina Fox
Katrina Fox is our resident guest vegan business expert at Vegan Business Tribe.
An award-winning journalist, content marketer and copywriter, Katrina is the author of the bestseller Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners, and host of the Vegan Business Talk podcast.
She’s written extensively for niche and mainstream media for more than 25 years on animal advocacy and ethical business and was a regular Forbes contributor for a year specialising in writing about vegan and plant-based businesses.
