The Vegan Business Tribe Podcast Episode 114 - Should you call your business 'vegan'?

Although studies show that non-vegans are more likely to engage with a vegan product or company when you drop the ‘v word’, if a customer loves your product without actually realising it’s vegan are you inadvertently just promoting meat and dairy?

In this episode, David returns to the ‘to V or not to V?’ question, looking at it from an ethical and not just business viewpoint. If you’re not going to be able to compete with the big plant-based brands on price or quality, does it make sense for you to hide the one thing you can beat them on: your vegan ethics?

With huge thanks to our amazing vegan sponsors:

Vegan Accountants
Use an accountant that understands your ethics and mission as a vegan business

The Vegan Publisher
Transforming business owners or entrepreneurs into bestselling authors

MAD Promotions
The vegan PR agency. Dedicated to getting your vegan business in the news

Mindful Wealth
Mindful Wealth is different, and by working with us you’ll make a difference with your money

Listen to the audio-only version:

Download as MP3
(If this link opens a new player, click the three dots on the player and choose ‘download’)

If you have a vegan business, you have found your tribe

Here to support and inspire you to build a successful vegan business. Create a free account to get access to our weekly content – or join our paid monthly membership to get access to our full support community and online events.

Subscribe to our weekly email!

Join our mailing list to receive free content, podcast episodes, offers and invites to exclusive events!  Unsubscribe at any time in a couple of clicks.