The Vegan Business Tribe Podcast Episode 112 - Why aren't more men vegan? Smashing the vegan masculinity myth
Mel & Steve from Vegan Muscle co-host to talk about the barriers stopping more men from turning vegan. A new research paper released by The Vegan Society into masculinity and veganism shows that women are far more likely to go vegan than men. Some studies have even suggested that as high as 80% of all the vegans in the USA were female.
This means that if you are selling to a vegan audience then you need to be aware that your audience will be largely female. But why has veganism been an overwhelmingly a female movement and why are there so many social barriers and stigmas stopping more men going vegan? And what role do we have as vegan businesses in changing this? David is joined by vegan fitness activists and YouTubers Mel and Steve from Vegan Muscle to find out.
With huge thanks to our amazing vegan sponsors:
Vegan Accountants
Use an accountant that understands your ethics and mission as a vegan business www.veganaccountants.co.uk
The Vegan Publisher
Transforming business owners or entrepreneurs into bestselling authors www.theveganpublisher.com
MAD Promotions
The vegan PR agency. Dedicated to getting your vegan business in the news www.mad-promotions.com
Mindful Wealth
Mindful Wealth is different, and by working with us you’ll make a difference with your money www.mindfulwealth.uk
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